A courier website either facilitates a sales conversation or leaks the opportunity. Buyers are busy. They land on your homepage and decide in the first few seconds if you are credible, specialized, and easy to contact. This post shows you exactly what to place above the fold so your site becomes a sales asset that books discovery calls and helps you win contracts.
I have reviewed hundreds of courier and logistics sites. The ones that convert do not look the same as a consumer brand. They speak to time-sensitive B2B buyers who want clarity, proof, and a fast next step.
The must have hero block
Your hero section is the first visible area without scrolling. It must carry three jobs.
- Promise
A single sentence that states who you serve and the outcome you deliver.
Example: “On-time medical and legal deliveries for Atlanta area organizations, with scheduled routes and rush coverage.” - Proof
One or two credibility signals. Choose the strongest: customer logos, years of service, on-time rate, service footprint, or a short testimonial with a name and title. - Primary call to action
A single button that says what happens next.
Examples: “Schedule a delivery” or “Request a quote.” This opens a simple scheduler or a short form. Do not send them to a contact page maze.
Add a clean hero image that supports the promise. It could be your team at a clinic receiving dock, a branded vehicle at a professional loading area, or a simple city map with route pins. Avoid generic stock photos of box trucks on a highway.
Navigation that reduces friction
Buyers should know where to click at a glance. Keep navigation short.
- Services
- Industries
- Case Studies
- About
- Contact or Schedule
Use a persistent top-right call-to-action button that mirrors your hero button. Limit dropdowns. Fewer choices lead to more clicks on the right choice.
Trust signals that earn the next click
Put trust signals close to your hero.
- Client or partner logos you are allowed to show
- Compliance mentions that matter to your buyers, such as HIPAA awareness, TSA IAC in progress, background-checked drivers, and photo ID at delivery
- Coverage hours and service area in one short line
- Fast stat like “98.6 percent on time across 1,200 monthly stops”
Trust is earned by clarity. Use precise language and avoid jargon.
Case study modules that sell
The most persuasive proof is a short story that mirrors your buyer.
Structure
- The client type and situation
- The problem that was costing them time or money
- The simple solution you implemented
- The measurable outcome
Example:
“Community Clinic Network was missing evening specimen pickups, which caused delayed results and overtime. We installed a 5 p.m. and 8 p.m. sweep, plus a rush backstop. Result: 28 percent faster turnaround and zero missed windows in 90 days.”
Place a two-sentence case study teaser above the fold that links to your full examples page.
Call scheduling and lead capture that actually get used
You will not grow if buyers cannot reach you easily. Give two fast paths.
- Schedule a discovery call through a calendar embed. Offer 15-minute and 30-minute options.
- Request a quote with a short form: name, organization, email, phone, city, service needed, and preferred time window.
Send the thank you page to the next step. For discovery calls, show a brief agenda and your service map. For quotes, confirm the timeline for response and include a calendar link if they want to talk sooner.
What to show on mobile
Most first touches happen on a phone. Test your hero on a small screen.
- Headline is readable without zooming
- Button is visible without scrolling
- Phone number tap to call
- No heavy sliders or auto-playing video
Performance and security
Slow sites lose contracts. Run a quick audit and fix the basics.
- Compressed images and modern formats
- Caching and a fast host
- SSL certificate and visible trust badge
- Clear privacy policy and terms
Common mistakes that cost you deals
- Competing calls to action in the hero
- Vague headlines like “Reliable Solutions” that say nothing
- Walls of text with no scannable structure
- No proof until the bottom of the page
- A contact form that asks for everything but a blood type
Above the fold checklist
Use this quick pass before you publish.
- One sentence promise with the buyer and the outcome
- One or two proof elements
- A single primary call-to-action button
- Clean supportive image
- Short navigation and a secondary button in the header
- Two-line trust strip, such as on-time rate and service area
- Case study teaser that links to details
- Mobile version verified on a real phone
Want guided help and two weeks of being done with your marketing
If you want my framework applied to your business, plus live practice and feedback, join me in The Courier Pro. In our next cycle, we will spend two full weeks on marketing:
- Week A: Messaging, offer positioning, and your above-the-fold wireframe
- Week B: Prospecting assets, discovery call prep, and a simple follow-up sequence
You will leave with a working homepage hero, a proof stack, and a clear call to action that books real conversations.
Register for The Courier Pro to secure your spot in the two-week marketing sprint, which is part of an 8-week program.
Need a professional build or a conversion tune-up
My agency, Dream Team Digital Marketing, specializes in logistics websites that convert.
- Courier website promotion for new builds or redesigns
- Conversion-focused homepage and landing pages
- Fast hosting, analytics, and lead routing included
Book a free consultation for a logistics website review and promotion plan.
