Don’t Be an April Fool in Business
Every year, people fall for pranks on April Fools’ Day. But the biggest joke isn’t a harmless prank—it’s the bad business advice floating around online. Too many aspiring couriers reach out to me after spending thousands on courses that didn’t deliver or hiring so-called “business coaches” who have zero real industry experience. And worst of all, they waste their time and money following the wrong people.
Today, I want to give you some tips and red flags to watch for so you don’t fall into these traps. When you’re just starting a business, you may not have the funds to work with a legitimate coach or invest in high-quality programs. But without the right guidance, you could end up making costly mistakes that set you back. This is NOT an April Fools’ joke—this is a wake-up call.
The Red Flags of Bad Business Advice
1. Why Are You Following YouTube & Social Media “influencers”?
There are countless so-called “business influencers” who know how to market themselves well. Their sales game is strong, and they can sell water to a whale. But ask yourself: Where are their receipts?
- Have they actually built a successful courier business?
- Can they show you real contracts, not just gig work?
- Have they helped others scale from a single driver to a fleet of drivers?
Most of these influencers are only showing you how to get gig work—not how to build a business. They’ll tell you to sign up for Amazon Flex, 3PL, AKA the middleman, and other app-based platforms where you’re working under someone else, not securing your own clients. That’s not real business ownership.
A real contract means you have a legal agreement between you and your client for a set period (one, two, or even three years). If the influencers you follow can’t show you proof of negotiating and landing real contracts, then why are you trusting them?
2. They Promise Quick & Easy Money
Many so-called experts claim you can make six figures overnight. But let’s be real—real success takes strategy, execution, and experience.
You don’t just wake up, make a few calls, and land a million-dollar contract. It takes relationships, trust, social proof, and a solid business foundation. So if someone is selling you on the idea that you’ll be rolling in cash in a few weeks, run.
Instead of trying to make six figures overnight, focus on making six figures in your first year and scaling from there. Anything beyond that is a bonus.
3. Overpriced, Empty Courses & Fake Coaches
Some of these online courses are nothing more than regurgitated content from a conference, a blog post, or even AI-generated fluff. These “coaches” are simply repackaging information they don’t even use in their own business.
Before you buy into a course or coaching program, do your research:
- Can they provide case studies and real testimonials?
- Have they personally landed direct contracts, and can they show you how?
- Are they teaching strategy or just selling motivation and hype?
4. No Real Business Structure or Financial Knowledge
A lot of these so-called experts have no idea how to handle taxes, negotiate real contracts, or scale a company beyond basic gig work. If they don’t even understand how to read a P&L statement or balance sheet, why are you trusting them to guide your business?
Before investing in any coach or course, check:
- Do they have real business reviews, or were they purchased?
- Are their employees or contractors saying good things about them?
- How big is their team? What’s their actual revenue?
- What does Glassdoor or LinkedIn say about them?
If you can’t verify their success, don’t buy into their pitch.
How to Avoid Being Fooled & Get Real Business Guidance
1. Follow Experts with Real Industry Experience
Your best bet is to learn from people who have actually built successful courier businesses. Look at their LinkedIn, their network, and their track record.
- Are they recognized in the industry?
- Do people in logistics and business circles talk about them?
- Have they mentored others to success?
The real experts aren’t just on YouTube hyping up “how to make six figures fast.” They’re running real companies.
2. Demand Proof – The Receipts Don’t Lie
Before you invest in a coach, course, or program, ask for:
- Success stories from past clients
- Actual contract examples
- Revenue numbers and business growth metrics
- A clear strategy for scaling beyond gig work
If they can’t provide these, walk away.
3. Get Educated, Not Scammed
Invest in proven strategies, not hype. The right education isn’t cheap, but it’s worth every penny when you’re learning from someone who has actually walked the path you want to take.
To avoid scams, consider:
- Attending reputable conferences
- Networking with real business owners
- Finding a mentor with years of experience in logistics
4. Find Mentorship That Teaches Strategy, Not Just Motivation
You don’t need just a hype man—you need a roadmap.
Real coaching goes beyond motivation. You need someone who can guide you from start-up to scaling to a multi-million-dollar business.
A real mentor:
- Teaches strategy (not just “stay motivated”)
- Helps you build a sustainable business
- Gives you real methods for landing contracts and growing revenue
Final Thoughts: Don’t Be the April Fool in Business
This April Fools’ Day, don’t let the biggest joke be on you.
Bad business advice is everywhere, and following the wrong people could cost you time, money, and your business’s future. Instead, choose mentors who have actually done the work.
Your business depends on it. Your billion-dollar future depends on it.
Work With a Real Coach Who’s Been There
If you’re serious about learning how to start, grow, and scale a courier business the right way, let’s talk.
I’ve spent over 20 years building businesses and helping others do the same. My coaching isn’t built on hype—it’s built on real experience and results.
Book a consultation with me today and let’s create a real strategy for your business success.
Coach Roslyn
